Todays challenge is to combine the global with the local perspective for e-commerce.
Many retailers today is global players, whether their market is the entire world or just some selected countries. This is a challenge for most e-commerce platforms, that claims to offer some support but in reality they do not. A retailer should be allowed to add new markets with minimal effort or to change the strategy.
We are expert in scoping and delivering global e-commerce solutions and all the difference aspects of it.
First of all, there is two main categories of global e-commerce – to have one store and ship to the entire world (global delivery), or to have a custom store for each country (global retail).
Global delivery
If you want to deliver your products to the entire world, important aspects will be such as currency conversion, management of carriers and shipment methods per country, shipment cost calculation, order tracking, VAT rules, calculation of expected delivery time and ERP/CRM integration. For example the legislation how and when VAT should be added is sometimes considered complex and often not supported by e-commerce solutions.
Network of logistic hubs
You might have an network of logistic hubs, either worldwide or several in your country. This might also be to the fact that you have physical stores together with a central distribution hub that each have their own stock inventory. Important aspects include how to keep track of all the stock inventories and display the correctly to the customer, as well as the rules for which stock inventory that should be used for the specific customer, if he is allowed to decide for himself or if it is managed by admin.
Localized stores
The preferred solution is to have one store for each country. This may seem like a very time consuming commitment, but correctly configured it is not and in it is simplest form it add no extra time to maintain. This gives you an infinite amount of freedom, to be able to run your stores with different products, product texts, language, different prices, different currencies per store, different payment and shipment methods, specific terms and conditions, etc. It is also possible to do combinations, to give the main markets a unique store, while all other markets is grouped. This approach can still be combined that each store can offer one or many currencies or ship to other countries, but likely this mean that each market do only allow domestic delivery.
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