Managing B2B sales digitally often places greater demands on an e-commerce solution than is usually required for a classic B2C web shop. B2B is much more than just displaying products without VAT.
In some cases, B2B involves reseller portals, where customers are repeat and already have a great knowledge of the products and the solution. Traditionally, the focus has not been on interaction design but on function and performance, that it should be possible to find and add quickly. Today, we see that many B2B stores have the same user-friendly interface as B2C as customers demand greater demands.
It is usually considered that traditional B2C platforms are not adapted for B2B, which is a truth with modification. In many ways, the process is the same and a B2C store can easily be adjusted to show prices without VAT, invoice payments and a company-specific checkout. The challenge often lies in direct integrations between the customer’s system and the trade, which never or rarely occurs in B2C or in framework agreements where each customer can have their own price lists.
Companies often have purchasing organizations, which means that the order must be registered on the user who logs in, but at the same time it can be compiled in a company account which requires groups and levels of users and increased requirements for statistics and compilation.
New Amsterdam has long experience of working with B2B in many areas and our deep knowledge enables us to make use of existing functionality without having to integrate expensive and complex external B2B modules or systems. We make it possible for all companies to be able to have an efficient B2B sales, but also for larger companies that he has a significantly more cost-effective solution that is also integrated with B2C sales.
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